Bare faced woman

 

Does looking good every day feel like too much of a struggle?

Are you filled with dread and fear when you are going somewhere where everyone will have made an effort to look their best?

Does it really matter if you look as though you’ve thrown your outfit together without any thought? Surely there are much more important things to worry about in the world?

In my experience, everyone would like to look good but there are some women who either don’t believe they can, or they aren’t prepared to put any effort into working out how to look good, quickly and with ease.

There is no doubt that when you feel that you look good, you carry yourself differently. You are happy to meet new people, you hold your head up high, you act confidently and people listen.

The problem is that unless you’re comfortable with your style, it can seem too daunting to know what to buy, what to wear and how to put outfits together in the right way for YOU.

It’s important to point out here that when I say look good, I absolutely don’t mean that in order to look good you need to be dolled up in smart, coordinating clothes with your hair and make-up done to within an inch of your life.

What I actually mean is that when you wear outfits that “love you back” you will look and feel fantastic.

These outfits might be casual and carefree, loud and patterned, well cut and tailored. It all depends on your signature style but unfortunately many women aren’t 100% sure as to what their signature style is.

Are you?

If you feel your best in comfortable clothes in soft colours, you prefer your hair to be unstructured and let’s face it, a little scruffy, your signature style may well be a natural one.

These are the women that look uncomfortable at a wedding when they arrive for the ceremony all dolled up in the requisite coordinated outfit and lipstick but when the wine starts to flow and the dancing starts, they kick off their heels, let their hair loose and move around the dance floor barefoot and free. This is their comfort zone, loose, natural and carefree – which is very sexy (on the right person).

If you put your lipstick on to put out the dustbins and wouldn’t dream of wearing anything un-ironed you might be a dramatic and this style not only suits you but you FEEL fabulous  in it. These women would rather be over-dressed than under-dressed in any scenario.

Woman in red lipstick

So, my ethos is that once you fully accept your true style and understand how to tweak it to suit any situation, you will look great but more importantly you will FEEL great.

To help you get started on this, decide which of these statements you most agree with.

Natural

I love camping and the excuse to leave make-up behind

I heart flat shoes, I need to be able to walk everywhere

I don’t hand-wash or iron

Fabrics need to feel soft and comfortable against my skin

If I’m carrying a bag it is likely to be a rucksack

Natural woman

Dramatic

Make up is as important as breathing

I have my hairdresser on speed dial

I take the kitchen sink with me wherever I go

I will NEVER go camping

I love to wear colour, print and texture

Glamorous woman

Classic

I only wear neutral, safe colours

I prefer simple cuts and plain fabrics

Unfussy is my mantra

I feel elegant in a pair of court shoes

I carry a hairbrush and lipstick wherever I go

Classic lady

Girly

I love a floral pattern and a touch of lace

Polka dots make me smile

I love to wear skirts and dresses

A bit of sparkle will always improve an outfit

A Tiffany heart necklace is on my wish-list

pretty woman

Don’t worry if you don’t fit neatly into one style, most people are a mixture or two or even three of but they would definitely need to wear them in different proportions. Often there is at least one style that doesn’t suit you at all and should be avoided at all costs. For me this is the girly style.

Where many of my clients get stuck is when their best style (the one that loves them back) isn’t wholly appropriate for the work that they do. I recently worked with Dr Joanna Martin, a well-known speaker. After establishing that the style that loves her back (by far) was a natural one, she was quite worried about how she could feel authentic, look great and create the right impression on the stage wearing a  natural style. It is possible to adapt your style when the situation requires something different but the key is to avoid going too far into a style that doesn’t love you back.

My interest and passion in helping people to define their true style goes way beyond looks. I have experienced this transformation myself when I trained to become an Image Consultant. Finally understanding why the gorgeous dress that looks so amazing on my friend made me look so wrong and knowing that it wasn’t my body that was wrong but the style didn’t suit me was a revelation and a huge confidence boost.

Shopping and putting outfits together becomes a breeze when you know which direction your style is, but most of all you feel authentic and attractive wherever you are going and whatever you are doing, even if it is just to put the bins out.

Testimonial from Dr Joanna Martin

I regularly speak in front of large and small audiences and I’m always being judged on what I wear. It’d be lovely if that wasn’t the case but it is unfortunately.

I needed to rebrand my image for a new business launch and I was recommended to Helen.

What she has done for me has been absolutely phenomenal. I feel so at home in my new colours and she’s helped me to redefine my style. It turns out my true style is pretty slouchy and comfortable so I was worried about how we could translate that to professional and polished on the stage.

Having spent the day shopping with Helen I now see that it IS possible. What we have put together is absolutely fantastic and I know that I‘m going to step up on stage and feel totally at home, totally myself and totally the new version of myself that I want to project to the world.

As a speaker you wish you didn’t have to worry about what you wear but people do judge books by their covers. So if like me you’re not expert at it already, I highly recommend working with Helen.”

My interest and passion in helping people to define their true style goes way beyond looks. I have experienced this transformation myself when I trained to become an Image Consultant. Finally understanding why the gorgeous dress that looks so amazing on my friend made me look so wrong and knowing that it wasn’t my body that was wrong but the style didn’t suit me was a revelation and a huge confidence boost.

Which styles make you feel like you and love you back? Let me know by clicking on the comments button and please feel free to share.

 

 

 

 

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